The Australian cotton industry has achieved a 40% increase in water productivity over the last decade. Australian cotton fibre that is farmed with less water per hectare than ever before. 

Australian cotton farmers continue to reduce greenhouse gas emissions and improve the land's ability to store more carbon through practices and innovations including: 

- Using alternative sources of nitrogen, eg. the use of legume rotation crops which fix nitrogen in the soil
- Further minimizing machinery operations (and therefore fuel use) of spraying (through industry-wide use of herbicide-tolerant cotton), and during harvest (through broad scale changes in machinery used which replaces multiple machines with one. 
- Using renewable and alternative energy sources and fuels such as solar panels to power irrigation pumps and biofuels.  



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